To add an overall site alert to takeover the top in a red banner, go to Alerts > New Alert:

When setting this up, you also have option to set an "End Date", when that hits the alert will drop off the site.
Front-End view of alert:

Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article