If you have a countdown available on your site you can create/edit a countdown by going to Promotional Items > Countdowns.

Example of a designed countdown on the live site. http://www.rolltide.com/index.aspx?path=football

When adding/editing a countdown you will see the following screen where you can customize your countdown.

If needed/applicable you can use the Ad/Promotion section to add the countdown sponsor much like you would an ad space.

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